Our history

Bio Ionic ® develops luxury hair tools for professionals worldwide. It was founded in 1997 by world renowned hair stylist and industry icon, Fernando Romero. Fernando discovered the science and power of harnessing natural negative ions while traveling in Japan. This exploration and discovery led him to develop Bio Ionic’s NanoIonic Mineral Technology. Each of Bio Ionic’s tools is infused with a blend of NanoIonic Minerals to hydrate hair from the inside out by emitting natural negative ions that drive water molecules deep into the cuticle, leaving hair healthy and hydrated.

Behind the Technology: What Makes Our Tools Different

step 1

Natural negative ions break down water clusters into tiny water molecules.

step 2

Micronized water molecules penetrate hair deeper and faster for extreme hydration. Far infrared energy smoothes hair from the inside out.

step 3

Hair is left hydrated, smooth, and shiny.

What is a Negative Ion?

Ions are atoms that have gained or lost an electron and bear a charge of energy. Positive ions have lost an electron and are considered unhealthy.

Negative ions have gained an electron and greatly assist in a body’s mood, energy level and overall health.

How does Bio Ionic® use Negative Ions?

Bio Ionic uses advanced natural ionic technology that breaks down water molecules to deliver speed and healthy, hydrated hair.

Natural Volcanic Rock Minerals: infused into the Bio Ionic Luxe Pro Styling Collection are uniquely refined to emit negative ions that drive tiny water molecules deep into the hair. Hair becomes hydrated and conditioned on the inside, while the outer cuticle layer lies flat and smooth, trapping moisture, giving it a vibrant shine.

NanoIonic™ Minerals: infused into the Elite Pro Styling Collection emit negative ions that break down water clusters deep into the hair. These micronized water molecules penetrate hair for extreme hydration giving it a silky, smooth feel.

24K Gold Ceramic Mineral Complex: is infused into the Bio Ionic GoldPro Styling Collection. The 24K Gold insures constant, even heat distribution throughout each tool, while the Ceramic Mineral Complex infuses moisture and shine.

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