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Explore the best in-class hair tools

  • Blow Dryers
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    SMART-X™ High Efficiency Dryer + Diffuser
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    10x Styling Iron
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    Long Barrel Curling Iron

SMART-X™ Deep Dive

Another award for Smart-X™! Newly awarded “Best Blow-dryer” by NewBeauty! “In testing against the brand’s undisclosed leading competitor, the blowdryer dried hair 75-percent faster, and as a busy mom, every minute is precious. It also has a self-cleaning function, which helps maintain the efficiency of the dryer and prolong its life span.” – Britt Fallon, director of beauty at New Beauty

What makes it different?

The SMART-X™ High Efficiency Dryer dries hair 75% faster compared to the leading competitor, using more air pressure and less heat for an overall healthier dry. The SMART-X™ is lighter, faster and easier to use than any blow-dryer on the market. Loved by both stylists and at-home customers, its innovative technology is sure to impress. With a 10-year warranty and quality that lasts, the SMART-X™ is the only dryer you'll ever need, satisfaction guaranteed.

Key SMART-X™ Features

Before learning about this year's most-wanted looks, find the best trending hairstyle and color that suit your look. Here's a quick overview of how to select them:
  • Auto-memorization of 3 heat and 3 speed settings for personalized styling
  • Self-cleaning function helps to increase dryer longevity
  • Lock function prevents accidental change of style settings for a quicker dry
  • Weighs only 0.75lb so no arm workout when you’re doing your blowout
  • Advanced digital BLDC motor

Why stylists love it:

Still wondering whether the SMART-X™ will satisfy your client’s needs? Hear what other stylists have to say: “This new Smart-X dryer is everything!! It has such a sleek design and feels almost weightless! I have a good amount of extension clients and this dryer has definitely helped cut down my dry time” - Michael M. Make sure your clients get the best salon experience with a quiet but powerful motor: “I can actually hear my client's conversation while I blowdry too! They are really impressed with the style finish without compromising the health of their hair!” - Stacey O. And yes, it will work on ALL hair types: “I did a blowout on coily hair (type 4b-c). She was amazed at the capabilities of a dryer that did not burn her scalp. I found it to be very effective and easy to use.” - Margo H.

Why the SMART-X™ makes blow-outs at-home so much better:

Get the salon-quality look with little effort, even at home. At-home users love how fast, light and powerful the SMART-X™ really is: “Love how light weight it is! But don't let that fool you! It is powerful! I'm able to dry hair super-fast with less heat which I love!” - Amburlee P. “One of my favorite blow dryers yet. Quiet, light, fast drying, and leaves the hair very shiny!” - Andrea B “Absolutely incredible dryer!! The weight, the quietness, the self cleaning!! Awesome!” - Jerry H.