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Discover our award winning tools. Our revolutionary styling tools have  transformed heat styling, enabling you to craft beautiful, long-lasting styles without compromising your hair's health.

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  • Limited Edition
    Introducing our mesmerizing limited-edition Elemental Blue 10X Iron, where style meets serenity, and every moment becomes a chill retreat. Elevate your styling ritual with the perfect balance of technology, nature,...
  • Best Seller
    The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.
  • Best Seller
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.   *0.75″ is...
    Long Barrel Curling Iron
  • Best Seller
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
  • Best Seller
    The Moisturizing Heat™ technology ensures strands stay smooth, hydrated, and frizz-free. The silicone speed strips deliver one-pass styling from root to tip by gently gripping the hair, rather than clamping...
    OnePass® Styling Iron
  • Small but mighty, don’t let it’s size fool you, this 1800W compact dryer is as powerful as its full-sized counterparts but in a compact size. 14 heat and speed variations...
  • The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. 
  • Best Seller
    The 1.25” extended length barrel (2” longer than a typical curling iron) quickly creates loose waves and soft curls that last around the clock .
  • Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions that break down water molecules. 
  • Best Seller
    This cutting-edge iron is our most user-friendly tool thanks to its patented rotating clamp technology allowing you to effortlessly create cascading waves or classic curls.
    Stylewinder Rotating Styling Iron
  • Enhanced with the world’s best heat conductor, Graphene, this lightweight professional dryer cuts down styling time and gives smooth, shiny results with 68% less breakage*. 
  • Limited Edition
    Thanks to their compact size, the dryer and brush duo can fit in the travel-friendly case for your life on the go.
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