Best Sellers

Black Friday is here, and so is the biggest sale of the year! Enjoy 40% off sitewide for healthier, shinier-looking hair—just in time to perfect your holiday style.

Use Code: HOLIDAYFRENZY

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  • PowerDiva Pro Speed Dryer
    $159.00
    $159.00
    Small but mighty, don’t let it’s size fool you, this 1800W compact dryer is as powerful as its full-sized counterparts but in a compact size. 14 heat and speed variations...
  • Graphene MX® Dryer
    $245.00
    $245.00
    Enhanced with the world’s best heat conductor, Graphene, this lightweight professional dryer cuts down styling time and gives smooth, shiny results with 68% less breakage*. 
  • Graphene MX® Long Barrel Curling Iron 1.25”
    $159.00
    $159.00
    The 1.25” extended length barrel (2” longer than a typical curling iron) quickly creates loose waves and soft curls that last around the clock .
  • GoldPro Speed Dryer
    $135.00
    $135.00
    The ultra-powerful 1875W motor and ceramic barrel infused with Gold MX, our proprietary mineral complex that conditions strands and locks moisture while you style, delivers superior shine and conditioning and...
  • GoldPro Curling Wand
    $99.00
    $99.00
    Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.
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