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Discover our award winning tools. Our revolutionary styling tools have  transformed heat styling, enabling you to craft beautiful, long-lasting styles without compromising your hair's health.

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  • Best Seller
    The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.
  • Best Seller
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.
    Long Barrel Curling Iron
  • Best Seller
    Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.
    GoldPro Curling Iron
  • Best Seller
    Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.
  • Best Seller
    Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.
    GoldPro Styling Iron
  • Best Seller
    The ultra-powerful 1875W motor and ceramic barrel infused with Gold MX, our proprietary mineral complex that conditions strands and locks moisture while you style, delivers superior shine and conditioning and...
  • Best Seller
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
  • Best Seller
    The Moisturizing Heat™ technology ensures strands stay smooth, hydrated, and frizz-free. The silicone speed strips deliver one-pass styling from root to tip by gently gripping the hair, rather than clamping...
    OnePass® Styling Iron
  • Best Seller
    Small but mighty, don’t let it’s size fool you, this 1800W compact dryer is as powerful as its full-sized counterparts but in a compact size. 14 heat and speed variations...
  • Best Seller
    The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. 
  • Best Seller
    The 1.25” extended length barrel (2” longer than a typical curling iron) quickly creates loose waves and soft curls that last around the clock .
  • Best Seller
    Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions that break down water molecules. 
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