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Best Seller

SMART-X™ High Efficiency Dryer + Diffuser

Regular price: $329.00
Sale price: $329.00
Regular price
Unit price: per

The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.

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Best Seller

GoldPro Curling Iron

Regular price: $99.00
Sale price: $99.00
Regular price
Unit price: per

Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.

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Best Seller

GoldPro Curling Wand

Regular price: $99.00
Sale price: $99.00
Regular price
Unit price: per

Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.

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Best Seller

GoldPro Styling Iron

Regular price: $129.00
Sale price: $129.00
Regular price
Unit price: per

Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.

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Best Seller

GoldPro Speed Dryer

Regular price: $135.00
Sale price: $135.00
Regular price
Unit price: per

The ultra-powerful 1875W motor and ceramic barrel infused with Gold MX, our proprietary mineral complex that conditions strands and locks moisture while you style, delivers superior shine and conditioning and...

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Best Seller

10X® Styling Iron

Regular price: $239.00
Sale price: $239.00
Regular price
Unit price: per

This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.

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Best Seller

OnePass® Styling Iron

Regular price: $199.00
Sale price: $199.00
Regular price
Unit price: per

The Moisturizing Heat™ technology ensures strands stay smooth, hydrated, and frizz-free. The silicone speed strips deliver one-pass styling from root to tip by gently gripping the hair, rather than clamping...

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Best Seller

PowerDiva Pro Speed Dryer

Regular price: $159.00
Sale price: $159.00
Regular price
Unit price: per

Small but mighty, don’t let it’s size fool you, this 1800W compact dryer is as powerful as its full-sized counterparts but in a compact size. 14 heat and speed variations...

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Best Seller

10X® UltraLight Speed Dryer

Regular price: $299.00
Sale price: $299.00
Regular price
Unit price: per

The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy.

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Best Seller

Graphene MX® Long Barrel Curling Iron 1.25”

Regular price: $159.00
Sale price: $159.00
Regular price
Unit price: per

The 1.25” extended length barrel (2” longer than a typical curling iron) quickly creates loose waves and soft curls that last around the clock .

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Best Seller

PowerLight™ Pro-Dryer

Regular price: $215.00
Sale price: $215.00
Regular price
Unit price: per

Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions that break down water molecules.

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