Shop All Products

Discover our award winning tools. Our revolutionary styling tools have  transformed heat styling, enabling you to craft beautiful, long-lasting styles without compromising your hair's health.

Filter by

Category
Color
Size
Price
$ $
Featured
Sort By: Featured
Category
Color
Size
Price
$ $
  • Limited Edition
    Introducing our mesmerizing limited-edition Elemental Blue 10X Iron, where style meets serenity, and every moment becomes a chill retreat. Elevate your styling ritual with the perfect balance of technology, nature, and...
  • Best Seller
    The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.
  • Best Seller
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.   *0.75″ is...
    Long Barrel Curling Iron
  • Best Seller
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
  • Best Seller
    The Moisturizing Heat™ technology ensures strands stay smooth, hydrated, and frizz-free. The silicone speed strips deliver one-pass styling from root to tip by gently gripping the hair, rather than clamping...
    OnePass® Styling Iron
  • The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. 
  • Best Seller
    The 1.25” extended length barrel (2” longer than a typical curling iron) quickly creates loose waves and soft curls that last around the clock .
  • Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions that break down water molecules. 
  • Best Seller
    This cutting-edge iron is our most user-friendly tool thanks to its patented rotating clamp technology allowing you to effortlessly create cascading waves or classic curls.
    Stylewinder Rotating Styling Iron
  • Enhanced with the world’s best heat conductor, Graphene, this lightweight professional dryer cuts down styling time and gives smooth, shiny results with 68% less breakage*. 
  • Limited Edition
    Thanks to their compact size, the dryer and brush duo can fit in the travel-friendly case for your life on the go.
  • Compatible with the SMART-X™ High Efficiency Dryer, the SMART-X™ Diffuser broadens and reduces airflow from the dryer evenly, to gently dry, define, and reduce frizz in naturally textured hair. 
12 of 21

Watch and Shop

Check out these videos to see our tools in action.