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Best Seller

SMART-X™ High Efficiency Dryer + Diffuser

Regular price: $329.00
Sale price: $329.00
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SMART-X™ High Efficiency Dryer + Diffuser

The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.

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Best Seller

Long Barrel Curling Iron

Regular price: $149.00
Sale price: $149.00
Regular price
Unit price: per

Long Barrel Curling Iron

The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shor...

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Best Seller

10X® Styling Iron

Regular price: $239.00
Sale price: $239.00
Regular price
Unit price: per

10X® Styling Iron

This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.

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Best Seller

OnePass® Styling Iron

Regular price: $199.00
Sale price: $199.00
Regular price
Unit price: per

OnePass® Styling Iron

The Moisturizing Heat™ technology ensures strands stay smooth, hydrated, and frizz-free. The silicone speed strips deliver one-pass styling from ro...

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10X® UltraLight Speed Dryer

Regular price: $299.00
Sale price: $299.00
Regular price
Unit price: per

10X® UltraLight Speed Dryer

The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less ...

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Best Seller

Graphene MX® Long Barrel Curling Iron 1.25”

Regular price: $159.00
Sale price: $159.00
Regular price
Unit price: per

Graphene MX® Long Barrel Curling Iron 1.25”

The 1.25” extended length barrel (2” longer than a typical curling iron) quickly creates loose waves and soft curls that last around the clock .

3-IN-ONE Styling Iron

Regular price: $149.00
Sale price: $149.00
Regular price
Unit price: per

3-IN-ONE Styling Iron

The Bio Ionic® 3-in-ONE Styling Iron is the ultimate multi-tasking master, offering limitless styling options.

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PowerLight™ Pro-Dryer

Regular price: $215.00
Sale price: $215.00
Regular price
Unit price: per

PowerLight™ Pro-Dryer

Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions t...

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Best Seller

Stylewinder Rotating Styling Iron

Regular price: From $145.00
Sale price: From $145.00
Regular price
Unit price: per

Stylewinder Rotating Styling Iron

This cutting-edge iron is our most user-friendly tool thanks to its patented rotating clamp technology allowing you to effortlessly create cascadin...

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OnePass® Oval Wand

Regular price: $119.00
Sale price: $119.00
Regular price
Unit price: per

OnePass® Oval Wand

Patented silicon strips line the sides of the wand to gently grip hair without damaging or creasing. The results are smooth, long-lasting styles an...

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Best Seller

GoldPro Speed Dryer

Regular price: $135.00
Sale price: $135.00
Regular price
Unit price: per

GoldPro Speed Dryer

The ultra-powerful 1875W motor and ceramic barrel infused with Gold MX, our proprietary mineral complex that conditions strands and locks moisture ...

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GoldPro Flat Iron

Regular price: $129.00
Sale price: $129.00
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GoldPro Flat Iron

This award-winning iron that protects the health of your hair and gives you the power to effortlessly create radiant, healthy styles.

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