Bio Ionic® Because my stylist said so.

Salon trusted and loved, Bio Ionic® tools elevate your everyday hair styling. Discover how.
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Moisturizing Heat® Technology

The Healthiest Way to Style Your Hair

Our nourishing Moisturizing Heat® Technology has revolutionized heat styling by conditioning as you style, for visibly smoother, shinier hair.

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Watch and Shop

Check out these videos to see our tools in action.

Explore our Technology

Explore our Technology

Nanolonic®

Deep Conditioning for Soft, Smooth Styles

Volcanic

High Performance = High Polish

Graphene MX®

The Healthiest Way to Style Your Hair

GoldPro

Pro Performance and Healthier Styles

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