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"new-smart-x-high-efficiency-dryer"
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Best Seller
- "long-barrel-curling-iron" "long-barrel-curling-iron"
Best Seller- "10x-pro-styling-iron" "10x-pro-styling-iron"
Best Seller- "goldpro-speed-dryer" "goldpro-speed-dryer"
Moisturizing Heat® TechnologyThe Healthiest Way to Style Your Hair
Our nourishing Moisturizing Heat® Technology has revolutionized heat styling by conditioning as you style, for visibly smoother, shinier hair.
Shop All Shop All “In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious. "
Shop Hair Dryers “Yet another genius design for accomplishing multiple
heat-induced styles, the Bio Ionic 3-in-ONE Styling Iron lets you curl or straighten your hair without a fuss.”Shop Styling and Flat Irons “Those with long hair should eagerly consider this iron which features a barrel two inches longer than traditional models. What’s more,
the design can facilitate styling the back of your head too.”Shop Curling Irons Watch and Shop
Check out these videos to see our tools in action.
Explore our Technology
Explore our Technology
Nanolonic®
Deep Conditioning for Soft, Smooth StylesNanoIonic™ MX micronizes water molecules so they can penetrate the hair, leaving it moisturized and conditioned. Keeps strands hydrated even with continuous use, for irresistibly silky and smooth locks.
Shop NanoIonic Volcanic
High Performance = High PolishNatural Volcanic Rock combined with our proprietary mineral complex creates amoisturizing heat that promotes hydration and speeds up the styling process –for exceptional shine in a fraction of the time.
Shop Volcanic MX Graphene MX®
The Healthiest Way to Style Your HairThe GrapheneMX™ collection offers 68% less breakage* and is clinically proven to leave hair looking and feeling more moisturized.* Powered by the heat conduction properties of Graphene, this revolutionary technology ensures even heat distribution, enabling you to style at lower temperatures while maintaining hair's health and moisture..
Shop Graphene GoldPro
Pro Performance and Healthier StylesGold MX mineral complex works with our signature Bio Ionic Moisturizing Heat™ to ensure even heat distribution while you style. Get the professional power you need, while protecting the health of your hair.
Shop Gold BioIonic
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