What do bridal experts, celebrity stylists, and behind-the-chair veterans all have in common? They need tools that work—fast, reliably, and safely. And more often than not, they...
If you’re anything like us, you’ve already set a few New Year’s goals you’ll probably forget by February. But there’s one area where small changes can actually...
Fine hair falling flat? Discover the best hair tools and techniques to add lasting volume, lift at the roots, and minimize heat damage.
Keep your color vibrant longer with heat-safe styling tips, smarter tool choices, and easy daily habits that prevent fading and dryness.
Get festive fast with chic holiday hairstyles. From soft waves to sleek ponies, these easy looks deliver effortless glamour using the Velvet Rouge Collection.
Get festive without the fuss. Try 6 cute, easy Halloween hairstyles—no costume needed—using Bio Ionic tools for fast, flawless styling.