Meet the New + Improved 10X Styling Iron

Some tools earn their spot in your routine and some redefine it. The Bio Ionic 10X Styling Iron has long been a favorite among stylists and beauty insiders for its fast results, sleek finish, and user-friendly design. Now, it’s getting a serious glow-up.

The newly relaunched 10X Styling Iron isn’t just an update. It’s a total upgrade. With a sleeker build, improved technology, and smoother-than-ever plates, this new iteration is designed to give you next-level straightening, bending, curling, and smoothing power, all while protecting your hair.

Here’s everything you need to know about the new 10X, plus why it might just be the only flat iron you’ll ever need.

What’s new with the 10X Flat Iron

This isn’t a minor refresh. The updated 10X was rebuilt to better serve both stylists and everyday users looking for pro results with less effort and less damage. Every component—from the heating core to the outer shell—was rethought with performance, comfort, and hair health in mind. The team behind this tool didn’t just set out to make it new, they set out to make it noticeably better in every way.

One of the most immediate improvements is the speed. The new 10X remembers your last-used setting, so you can jump right in. With upgraded heat consistency and faster recovery times, the new 10X responds to your styling pace instead of slowing it down. You’ll also notice how quiet and smooth the vibrations feel, refined to create less noise while maximizing glide. And it reaches 400°F in just 60 seconds.

And because modern users want tools that do more, the new 10X was designed to be as versatile as it is efficient. Sleek enough for straightening and agile enough for creating soft bends or s-shaped waves, it’s a multitasking upgrade built for real routines. You get salon-level polish without the salon-level time commitment. 

Upgraded design

The first thing you’ll notice? The new silhouette. It’s more refined, more balanced in the hand, and lighter than ever, with a new thumb indent for safer, more precise control. That means smoother passes, less wrist fatigue, and more control, whether you're straightening root to tip or adding a slight curve to your ends.

New plates, better glide

The 10X now features our most advanced plate coating to date, offering the smoothest glide we’ve ever engineered. The updated plates deliver consistent tension while reducing friction, which means fewer passes, less tugging, and more shine.

Improved vibration technology

The signature vibrating plates are back, and better. These subtle sonic vibrations help distribute heat evenly and ensure the hair glides effortlessly across the plates. The result? Faster styling with fewer passes and longer-lasting results.

Smart heat for less damage

Like the original, the new 10X features adjustable temperature settings up to 450°F and our signature Moisturizing Heat™ philosophy. But with smarter internal sensors, the heat stays more consistent from root to tip, protecting the hair cuticle and maintaining hydration with every pass.

Why pros (and non-pros) swear by it

This iron is a favorite for a reason. It doesn’t just straighten hair—it transforms how hair feels after heat styling. That silky, touchable finish? It’s not an accident. The 10X uses sonic vibrations to help distribute heat more evenly and reduce friction between the plates and your hair. Less friction means less mechanical damage and a smoother surface, which reflects more light—hello, mirror shine. And because the plates maintain a consistent temperature, there’s no guessing or re-passing, just smooth, sleek strands that look and feel better instantly. It’s the kind of difference that makes people ask, “Did you get your hair done today?” even when you haven’t stepped foot in a salon.

From fine to coarse textures, short styles to long layers, the 10X Pro Styling Iron adapts to your hair and your technique. It’s precise enough for face-framing details and powerful enough to tame thick, unruly hair in minutes.

It’s a multitasker

Straightening, curling, creating bends, flipping ends—this isn’t just a flat iron. It’s a do-everything, get-it-done kind of tool. The beveled edges let you create multiple looks without switching devices or battling with clamps.

It’s fast

Thanks to the vibrating plates and Moisturizing Heat™ tech, you don’t need to go over the same section five times. One or two passes is all it takes. That means less heat on your hair—and more time back in your day.

It’s healthy-hair friendly

Even high heat won’t leave your hair dry or brittle. The 10X locks in shine and softness, making your hair look better after styling than it did before.

The specs at a glance

• 1" vibrating plates with upgraded smoothing coating

• Moisturizing Heat™ philosophy for healthier styling

• Adjustable digital temperature (up to 450°F)

• Lightweight, ergonomic design for all-day ease

• Instant heat-up and auto shut-off for safety

Real results, real styling ease

When you pick up a tool like this, you can tell it was designed by people who actually do hair. Every detail—from the tilt of the handle to the balance of the plates—works with your movements, not against them. It takes the guesswork out of getting that polished, pulled-together look you want.

Who it’s for

The new 10X Pro Styling Iron is made for anyone who wants high-performance results without the learning curve. If you want:

• One tool that does it all

• Fewer passes and less heat exposure

• Sleek, shiny results without the damage

• A flat iron that can handle both daily touch-ups and full-glam looks
  

…it’s time to meet your new go-to.

Whether you're new to styling or have years of technique under your belt, this tool makes it easy to get the finish you want without the frustration. The learning curve is minimal, but the payoff is major. Think: smoother styles in less time, and hair that actually feels better after you’ve styled it. It’s the kind of upgrade that instantly makes your old iron feel, well, old.

Busy mornings? The 10X heats up fast and gets the job done with minimal passes. Big events? It delivers the kind of sleek, polished finish that looks like you booked a blowout. Even if you're only reaching for a flat iron a few times a week, this one earns its place in your drawer for how efficiently—and effortlessly—it works.

So is it worth the upgrade?

In a word: yes. The new 10X Flat Iron takes everything that made the original great and elevates it. It’s smoother, smarter, and faster—without compromising on hair health. If your current flat iron leaves you guessing about heat levels, tugs at your ends, or takes too long to get the look you want, this is your sign to upgrade.

Because the best flat irons don’t just style your hair—they improve it.

Ready to see what the new 10X can do? Shop the relaunch now.