10X™ Collection

NEW & IMPROVED

For precision styling at every turn, the 10X Collection lets you unlock maximum styling control for all hair types and textures with versatility and technology-forward features and settings that support every look—from smooth to waves or curls and more.

For a limited time, receive exclusive gifts with your 10X Dryer purchase.

4 Products

10X™ Styling Iron

4.3

$262

An enhanced smoothing experience starts here—with the 10X™ Styler. Designed to style from root to tip, its curved shape and sonic vibrating plates deliver sleek, glass-like styles or soft, polished waves with up to 50% less frizz and 50% more shine.*
DETAILS:
It’s time to elevate your styling routine—in less time—with the 10X™ Styler. Its unique curved design and sonic...

Best Seller

New & Improved

Get sleek in less time
Unique curved design to effortlessly glide through hair

10X™ UltraLight Speed Dryer

4.8

$326

Level up your blowout routine with the lightweight, high‑performance 10X™ Dryer. Powered by Bio Ionic’s Ion Generating Mineral Complex, it locks in moisture for smooth, conditioned, salon‑worthy styles in less time.
DETAILS:
Experience next‑level drying and styling with the 10X™ Dryer. Its high‑efficiency brushless motor delivers powerful, consistent airflow in an ergonomic, lightweight design. Six customizable heat and speed settings...

Best Seller

New & Improved

More power, less time
Smooth, Frizz-Free Blowouts

Velvet Rouge 10X™ UltraLight Speed Dryer

5

$326

For a limited time, receive a free Wet Brush® Smooth Styler with your Velvet Rouge purchase. *Auto-applied. While supplies last. Velvet Rouge products are not eligible for discount offers.
Transform your blowout routine with smooth, quick results. The lightweight, ultra-fast 10X™ Dryer delivers polished finishes while helping preserve hair health—now in the limited-edition Velvet Rouge finish. Give the gift of...

Velvet Rouge 10X™ UltraLight Speed Dryer

Limited Edition

High-speed power for a smooth finish
Excluded from discount offers

Velvet Rouge 10X™ Styling Iron

$262

For a limited time, receive a free Wet Brush® Smooth Styler with your Velvet Rouge purchase. *Auto-applied. While supplies last. Velvet Rouge products are not eligible for discount offers.
Designed to style from root to tip, this limited-edition Velvet Rouge flat iron delivers sleek, glass-like styles or soft, polished waves—with 24-hour frizz control that lasts all night.**Less than 15% increase...

Limited Edition

Precision That Lasts
Excluded from discount offers

See 10X™ in Action

Before After

The power to polish and smooth hair in less time

The 10X™ Styling Iron

The 10X™ Styler delivers sleek, glass-like styles or soft waves with ease. Its curved design and sonic vibrating plates glide smoothly from root to tip, while the Ion Generating Mineral Complex helps preserve natural moisture. With a rapid 60-second heat-up, you’ll achieve polished, healthy-looking results faster than ever.

10 Reasons Why You'll Love It

Fast Styling – Create sleek, glass-like styles or soft waves in less time.
Curved Precision – Unique curved design delivers control from root to tip.
Sonic Glide – Vibrating plates smooth each strand for polished results.
Glossy Radiance – Adds shine for a healthy, luminous finish.
Frizz Control – Neutralizes static and reduces flyaways.
Moisture Protection – Ion Generating Mineral Complex helps safeguard hydration.
Rapid Ramp-Up – Heats to 400°F in just 60 seconds.
Versatility – Switch seamlessly from sleek looks to soft waves.
Efficiency – Flawless styling in less time, without compromise.
Healthier Hair – Leaves hair smoother, shinier, and more resilient with every use.

What's New (vs. Original 10X™ Styler)

Streamlined, Contemporary Aesthetic: A new sleek, modernized design with a thumb indent for safer, more precise control.
Lightning-Fast Speed: Lighting-fast heat reaches 400°F in just 60 seconds for quicker styling.
Enhanced Vibrations: Optimized vibration for optimal styling.
More Personalized Styling: The new memory function saves your last-used settings for personalized, effortless styling.

Key Features

Lightweight design: 14.23oz (with cord)
Professional 9ft cord for ease of use
Heats up to 400°F in 60 seconds (max temp 450°F)
4.5” ceramic floating plates with sonic vibration technology
Ergonomic curved body with thumb indent
Adjustable heat settings with vibration indicator
Smart memory function saves last-used setting
Automatic 1-hour shutoff for safety
Universal voltage for travel
Includes 1 styling glove
5-year limited warranty

SHOP NOW

Before After

Transform your blowout routine with smooth, quick results

The 10X™ UltraLight Speed Dryer

The 10X™ UltraLight Speed Dryer delivers faster dry times with powerful airflow in a lightweight design. Infused with Bio Ionic’s Ion Generating Mineral Complex, it helps preserve moisture while boosting shine. Customizable settings and pro attachments make every blowout quick, sleek, and salon-worthy.

10 REASONS Why You'll Love It

Ultra-Fast Drying – Cut dry time by up to 50%* for salon-worthy results.
High-Performance Heat – Precise heat control for consistent styling.
Smooth, Polished Finish – Locks in shine while reducing frizz.
Lightweight Design – Just 15.89oz (without cord) for effortless handling.
Customizable Settings – 3 heat + 3 speed options = 9 style combinations.
Versatile Attachments – Includes concentrator nozzle + new comb attachment.
Personalized Finishing – Cool shot button with lock control for lasting results.
Easy Maintenance – Upgraded filter design for simple cleaning.
Salon-Quality Results – Professional performance at home or behind the chair.
Moisture Preservation – Ion Generating Mineral Complex keeps hair healthier-looking.

*Drying times may vary by hair type and method.

What's New (vs. Original 10X™ DRYER)

Streamlined Design – Modernized aesthetic for elevated styling.
More Power, More Airflow – Stronger velocity for quicker, more efficient drying.
Enhanced Heat + Airflow Control – 6 settings (3 heat, 3 speed) for all hair types.
Smart Lock Feature – Saves your preferred settings with auto memorization.
Versatile Attachments – New comb attachment detangles + elongates curls with ease.
Simplified Maintenance – Upgraded filter + inlet for quick, easy cleaning.

Key FEatures

Lightweight: 1 lb 8.9oz (with cord) / 15.89oz (without cord)
1875 watts of power
9ft professional cord
Memory function for last-used setting
3 heat + 3 speed settings (9 combinations)
Lock feature with cool shot button + LED indicator
Attachments: concentrator nozzle, comb attachment
Includes travel pouch
10-year limited warranty

SHOP NOW

Reviews

Game changer

Verified 10X™ DRYER Buyer

The 10x ultra light speed dryer is a game changer and worth every penny. It reduced the amount of time I need to spend on my hair and I don’t need to use another hot tool to finish the look. My hair is shiny and looks like it was done at the salon. My only regret is that I didn’t purchase sooner.

Danielle Q.

The best flat iron I’ve ever used!

Verified 10X™ STYLING IRON Buyer

I have curly hair, and have been straightening my hair once a week for over 10 years. So, it’s safe to say I’ve tried quite a few straighteners. This is hands down the best I’ve ever used. I was already a fan of the Bio Ionic curling iron, so I had a feeling this would be just as good. I love the vibrating feature and my hair turned out so smooth. Impressed!

Halle

Best upgrade

Verified 10X™ Dryer Buyer

I had the last model and my only complaint was I couldn’t control the heat. So when I got the new one and not only could I control the heat setting but I could also lock in the mode I’m using so I didn’t accidentally change the fan or heat setting I was so beyond thrilled!

Megan B.

Why Stylist Trust the 10X™ Collection

Whether behind the chair, prepping for an event, or styling at home, achieve fast, effortless styles without compromise—just flawless results in a flash.

Instant Perfection, Total Control

For precision styling at every turn, the 10X™ Collection lets you unlock maximum styling control for all hair types and textures with versatility and technology-forward features and settings that support every look—from smooth to waves or curls and more.

Fast Styling, Precision Care

For fast styling that never compromises quality, the 10X™ Collection includes a styler that pairs a rapid heat-up time and sonic vibration technology with a high-speed airflow Dryer for faster, flawless finishes in way less time.

Flawless Finish

Helps safeguard hair’s moisture for a smooth, shiny look. The 10X™ Collection uses an Ion Generating Mineral Complex to promote healthier-looking hair every time. No matter the tool, it maintains moisture while drying to combat dryness and reduces frizz while styling for a silky smooth finish—every time.

Effortless Glamour, On Your Terms

The 10X™ Collection is salon quality styling that’s personalized to your specific needs, unlocking speed, precision, and adjustable settings for flawless, head-turning hair in less time.