Valentine's Day Sale

Take 30% Off $99+ or 40% Off $199+. Plus, free Perfect Pair Hair Set with $125+*. Treat someone you love—or yourself.

*Discounts and gifts with purchase auto-applied. Exclusions apply.

19 Products

Long Barrel Curling Iron

4.5

$163

2" longer than average award-winning long-barrel curling irons pair extended length barrels that provide added styling reach.
SIZE GUIDE:
.75" = Create gorgeous spirals and tight curls with lasting bounce, adding spring and volume to straight or wavy hair
1" = Perfect for uniform curls, this versatile barrel delivers classic or modern styles with a strong C-shape for defined, medium-sized...

Best Seller

2” longer than average for effortless curling
Multiple Sizes, to Curl On Your Terms

10X™ Styling Iron

4.1

$262

An enhanced smoothing experience starts here—with the 10X™ Styler. Designed to style from root to tip, its curved shape and sonic vibrating plates deliver sleek, glass-like styles or soft, polished waves with up to 50% less frizz and 50% more shine.*
DETAILS:
It’s time to elevate your styling routine—in less time—with the 10X™ Styler. Its unique curved design and sonic...

Best Seller

Get sleek in less time
Unique curved design to effortlessly glide through hair

Velvet Rouge 10X™ UltraLight Speed Dryer

3.7

$326

Transform your blowout routine with smooth, quick results. The lightweight, ultra-fast 10X™ Dryer delivers polished finishes while helping preserve hair health—now in the limited-edition Velvet Rouge finish. Give the gift of salon-quality performance, wrapped in red and gold.
DETAILS:
Now in a limited-edition Velvet Rouge finish, the 10X™ Dryer levels up your blowout routine with lightweight design and next-level speed....

Bio Ionic Velvet Rouge 10X UltraLight Dryer on transparent background

Limited Edition

Limited-Edition Showstopping Finish
High-speed power for a smooth finish

10X™ UltraLight Speed Dryer

3.8

$326

Level up your blowout routine with the lightweight, high‑performance 10X™ Dryer. Powered by Bio Ionic’s Ion Generating Mineral Complex, it locks in moisture for smooth, conditioned, salon‑worthy styles in less time.
DETAILS:
Experience next‑level drying and styling with the 10X™ Dryer. Its high‑efficiency brushless motor delivers powerful, consistent airflow in an ergonomic, lightweight design. Six customizable heat and speed settings...

Bio Ionic 10X UltraLight Dryer on transparent background

Best Seller

More power, less time
Smooth, Frizz-Free Blowouts

SMART-X™ High Efficiency Dryer + Diffuser

$359

An extremely lightweight, high-efficiency dryer that dries hair 75% faster* with more air pressure and less heat—for healthier, more manageable results.
DETAILS:
The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry. Advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your...

Bio Ionic's Smart-X High Efficiency Dryer on transparent background

Best Seller

Dries hair 75% faster* for quick styling
Lightweight for a convenient, on-the-go tool

OnePass® Styling Iron

4.2

$217

Designed with patented silicone speed strips and advanced ceramic plates, OnePass® Styling Iron smooths hair faster with less friction—so you spend less time styling and more time showing off sleek, polished results.
DETAILS:
The OnePass® Styling Iron was designed for speed, simplicity, and sleek results. For everyday smoothing or quick touch-ups, this tool straightens in fewer passes and cuts down...

Best Seller

Smooth results in one simple pass
The Silicone Speed Strips deliver faster straightening and minimum snagging

Graphene MX® Long Barrel Curling Iron 1.25”

4.2

$175

A high-performance curling iron that performs at even the lowest temperature. Graphene (best conductor of heat) with Bio Ionic technology delivers gentle moisturizing heat for smooth conditioned curls, with lasting results at even the lowest temperature for all hair types.
DETAILS:
Achieve professional-quality results with Bio Ionic’s Graphene long barrel curling iron. Infused with our Ion Generating Mineral Complex and...

Graphene MX® Long Barrel Curling Iron 1.25” on transparent background

Best Seller

Infused with our Bio Ionic Ion Generating Mineral Complex to help safeguard hair’s moisture
Graphene MX™ infused extended barrel for all hair lengths

PowerLight™ Pro-Dryer

4.5

$235

A lightweight and easy-to-handle performance dryer that doesn’t compromise power.
DETAILS:
The PowerLight™ Pro-Dryer was built to be your go-to styling tool: lightweight, reliable, and powerful enough to keep up with your routine. At just over a pound, it’s easy to maneuver, whether you're doing a quick dry or a full blowout, and its high airflow cuts down dry time...

Bio Ionic's PowerLight™ Pro-Dryer on transparent background

Lightweight without sacrificing power
Designed for all hair types and lengths

GoldPro Styling Iron

$141

The GoldPro Styling Iron: a dependable, professional-grade tool that delivers consistent performance for soft, healthy-looking hair—no fuss, just results.
DETAILS:
Designed with ceramic plates infused with 24K Gold MX, this flat iron delivers smooth, consistent heat and sleek results without unnecessary bells and whistles. Just healthy-looking hair, ready in less time.
SPECS & FEATURES:
Ceramic Mineral Complex: Yes BioCeramic MCH...

Pro-grade styling with 40% longer plates*
Go-to styler for all levels

Graphene MX® Thermal Styling Brush

4.3

From

$38

The vented barrel allows you to style faster, while the Graphene MX® prevents against frizz. Hair is left smoother and healthier. DETAILS:
When used in combination with a dryer, this brush delivers moisturizing heat boosted by Graphene, the ultimate heat conductor, infused into the barrel. The vented barrel allows you to style faster, while the GrapheneMX prevents against frizz. Hair...

Graphene MX® infused brushes condition hair while you dry to protect against damage and breakage
Gentle styling, even on brittle or thinning hair

BlueWave™ NanoIonic™ Conditioning Brush

4.5

From

$36

The shaping capabilities of a round brush with the smoothing powers of a paddle, this brush gives it all. Offered in 4 different sizes.
DETAILS:
Uniquely crimped bristles provide added tension, allowing you to get right down to the root and style all the way to the tip of the hair. Use the flat side to smooth and the rounded...

Dual purpose square-round barrel for volumizing and styling
Wave-shaped bristles lock into hair, creating greater tension for faster drying

Stylewinder Rotating Styling Iron

3.5

$158

A high-performance styling iron featuring a smooth rotating barrel that provides total control. Simply clamp, twist the barrel to wind, and release for smooth, cascading waves or classic curls.DETAILS
The professional-grade styling iron designed for precision and ease. The Stylewinder features a unique dual-rotation barrel that allows you to wind hair with a simple turn of the fingers, keeping your...

Rotating barrel makes curling quicker
For smooth, cascading waves or classic curls

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Hair confidence found here. Where performance meets healthy-looking hair you can see—feel.

At Bio Ionic:

Pro Expertise
Hair Health & Integrity
Confidence

Tools in Action

What Sets Us Apart

At Bio Ionic, we believe that exceptional styling can co-exist with healthy-looking hair. This belief is at the heart of our Bio Ionic Moisturizing Heat® Philosophy and is designed to help balance flawless styles with healthy-looking, long-term hair results.

At the core of every Bio Ionic tool is our Ion Generating Mineral Complex, a blend of natural minerals infused directly into our tools. This advanced technology emits a consistent flow of negative ions that when paired with heat, helps condition and smooth hair as you style.

Proprietary blend of natural minerals infused directly into our tools to help condition and smooth hair as you style.

We combine professional craftsmanship with innovative tools to educate stylists in mastering their craft and guide consumers to achieve salon-quality results at home.

Designed to help balance flawless styles with healthy-looking, long-term hair results.