10X™ UltraLight Speed Dryer

Sadly, not what it used to be.

"Bought it to replace my older version, which broke, and so disappointed. It does not heat up to the same level - this version gets significantly less hot. Second thing is the cold shot button is poorly placed on the handle and more sensitive than previous versions. So you end up hitting it accidentally often. Very disappointed that I can’t get the same blow dryer as a replacement to an older version. Still lightweight and appreciate the 2nd nozzle head like a brush. But will be returning it."

— TP (3/5)

Great power; weird button placement

"Love this power of this hair dryer, and the weight is great. I do notice the temp and force control buttons are sensitive and located right on the inside of the handle, thus I often if not always accidentally press them and cause unintended changes. If they were switches instead of buttons, would be less likely to misadjust."

— Sarah M. (4/5)

Love the upgrades

"I've had a bioionic hairdryer for the last 8 yrs and I've loved it! I needed it replaced and got the 10x again and they had upgraded the buttons and look but works amazing just like the old one. It's sleeker and easier to use than the older version. Very happy with it!"

— Janay B. (5/5)

Bio Ionic 10X Ulta light speed dryer

"I’ve been loyal to Bio Ionic for years, and the quality continues to impress me. The workmanship, customer service, and reliable warranty have me completely hooked. This dryer is truly the lightest one out there — my shoulder thanks me every day. Exceptional performance, thoughtful design, and a brand that stands behind its products. Annette"

— ANNETTE N. (5/5)

Great purchase

"This is the best blow dryer I’ve ever bought, it gets my thick wavy hair dry and ready to style so fast!"

— Ann G. (5/5)

Best hair dryer ever

"Best customer service and best blow dryer great on your wrist if you’re using in the salon I never once experience pain or fatigue in my wrist!"

— Alyssa S. (5/5)

Warranty claim was submitted and

"Warranty claim was submitted and I was pleased with customer service. The new replacement dryer has spec changes with on/off switch and cool setting. I did not favor the on/off switch move to the back of the handle, but not a huge deal. I like the results of healthier hair and no frizz."

— Penny C. (5/5)

Great smoothing hairdryer

"I have tried SOOO many hairdryers. This one gives me the smooth, frizz free blowout I have been searching for. My hair is gray, and color treated so the texture is frizzy, plus the humidity in Florida doesn’t help. It’s pricey, but has been money well spent."

— Anna R. (5/5)

"I wanted to love this but. . . As a stylist who needs a blowdryer I feel comfortable using on multiple clients a day, this is just NOT it. The grip of this feels very uncomfortable and unnatural, it's almost square like rather than their other blow dryers. Gave me awful carpal tunnel all day long after just one use. I've owned other bio ionic tools before including blow dryers and this by far is the worst design. It works great in the way that it operates and is light-weight but not worth the price for how painful your hand feels by the end of the day. Not practical for stylist use day-to-day."

— Addison (2/5)

Blow Dryer

"No too big and not too heavy! Obsessed with this blow dryer will buy another for sure and tell all family and client to buy one!"

— Courtney S. (5/5)