How To

$163

2" longer than average award-winning long-barrel curling irons pair extended length barrels that provide added styling reach.
SIZE GUIDE:
.75" = Create gorgeous spirals and tight curls with lasting bounce, adding spring and volume to straight or wavy hair
1" = Perfect for uniform curls, this versatile barrel delivers classic...

10X® UltraLight Speed Dryer

$326 $163

*Price as marked. No further discounts apply. A lightweight, high-heat hair dryer with a high-performance motor, designed to transform textures into smooth blowouts—fast.
DETAILS:
This hairdryer holds a lot of power in less than 1 pound. The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so...

10X™ Styling Iron

$262

An enhanced smoothing experience starts here—with the 10X™ Styler. Designed to style from root to tip, its curved shape and sonic vibrating plates deliver sleek, glass-like styles or soft, polished waves with up to 50% less frizz and 50% more shine.*
DETAILS:
It’s time to elevate your styling routine—in less...

SMART-X™ High Efficiency Dryer + Diffuser

$359

An extremely lightweight, high-efficiency dryer that dries hair 75% faster* with more air pressure and less heat—for healthier, more manageable results.
DETAILS:
The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry. Advanced smart features including 3 speed and...

OnePass® Styling Iron

$217

The high-performance OnePass® Styling Iron featuring advanced ceramic plates with silicon speed strips for quick, one pass, smooth, straight styles—sans pulling, snagging, breakage.
DETAILS:
Designed to provide smooth results in one simple pass and enhanced with silicone strips for faster straightening and minimum snagging, the OnePass® Styling Iron is a...

PowerLight™ Pro-Dryer

$235

A lightweight and easy-to-handle performance dryer that doesn’t compromise power.
DETAILS:
The tried and true, PowerLight™ Pro-Dryer is the lightweight and well-balanced model for all hair types and lengths. Universally friendly, it’s an essential for beginners, at-home stylists, and everyone in between. With far-reaching versatility, it works well on straight...

Graphene MX® Long Barrel Curling Iron 1.25”

$175

A high-performance curling iron that performs at even the lowest temperature. Graphene (best conductor of heat) with Bio Ionic technology delivers gentle moisturizing heat for smooth conditioned curls, with lasting results at even the lowest temperature for all hair types.
DETAILS:
Achieve professional-quality results with Bio Ionic’s Graphene long barrel...

GoldPro Styling Iron

$141

The GoldPro Styling Iron: a dependable, professional-grade tool that delivers consistent performance for soft, healthy-looking hair—no fuss, just results.
DETAILS:
The GoldPro Styling Iron is the go-to styler for all levels. From beginner to expert, this reliable heating tool utilizes Bio's Proprietary Ion Generating Mineral Complex, a blend of natural...

GoldPro Speed Dryer

$147

A durable, no-frills hair dryer delivering fast, consistent performance for healthy-looking results on all hair types.
DETAILS:
The GoldPro Dryer is a reliable, everyday essential designed for durability and optimal performance. Engineered to deliver consistent, fast-drying results for all hair types, it combines professional-grade functionality with simplicity. Perfect for anyone...

GoldPro Curling Iron

$108

Experience pro-quality performance with a curling iron designed for consistent, reliable styling—no frills, just results.
DETAILS:
Achieve consistent, professional results with a curling iron built for reliability and ease of use. Designed with optimal heat settings, it delivers uniform styling across all hair types, creating defined curls and enhanced shine....

How-to: Textured Waves

10X™ Styling Iron

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