This amethyst colorway is brought to life through a soft metallic luster. Inspired by the gem, this serene color represents uplifting energy, elegance, creativity, and tranquility.
The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry. Advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your styling experience. A self-cleaning function makes styling quick and easy, while prolonging the life of your dryer.
The SMART-X™ Diffuser broadens and reduces airflow from the dryer evenly, to gently dry, define, and reduce frizz in naturally textured hair. Evenly spaced, tapered fingers also separate hair to lift and shape its natural texture. The result: Beautifully defined curls and waves with a better-than-air-dried finish.
BIO IONIC Moisturizing Heat™ Technology hydrates hair from the inside out by emitting natural negative ions that allow water molecules to penetrate deep into strands. Hair is left softer, shinier and smoother.
*Compared to leading competitor