Best Sellers

Black Friday is here, and so is the biggest sale of the year! Enjoy 40% off sitewide for healthier, shinier-looking hair—just in time to perfect your holiday style.

Use Code: HOLIDAYFRENZY

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  • Long Barrel Curling Iron
    $149.00
    $149.00
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.
    Long Barrel Curling Iron
  • SMART-X™ High Efficiency Dryer + Diffuser
    $329.00
    $329.00
    The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.
  • 10X® Styling Iron
    $239.00
    $239.00
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
  • OnePass® Styling Iron
    $199.00
    $199.00
    The Moisturizing Heat™ technology ensures strands stay smooth, hydrated, and frizz-free. The silicone speed strips deliver one-pass styling from root to tip by gently gripping the hair, rather than clamping...
    OnePass® Styling Iron
  • 10X® UltraLight Speed Dryer
    $299.00
    $299.00
    The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. 
  • PowerLight™ Pro-Dryer
    $215.00
    $215.00
    Bio Ionic's PowerLight™ Pro Dryer is both powerful and light! Nanoionic™ Minerals infused into the barrel of the dryer emit natural negative ions that break down water molecules. 
  • Stylewinder Rotating Styling Iron
    $145.00
    $145.00
    This cutting-edge iron is our most user-friendly tool thanks to its patented rotating clamp technology allowing you to effortlessly create cascading waves or classic curls.
    Stylewinder Rotating Styling Iron
  • Graphene MX® Thermal Styling Brush
    From $39.00
    From $39.00
    The vented barrel allows you to style faster, while the GrapheneMX prevents against frizz. Hair is left smoother and healthier.
    Graphene MX® Thermal Styling Brush
  • BlueWave™ NanoIonic™ Conditioning Brush
    From $33.00
    From $33.00
    The shaping capabilities of a round brush with the smoothing powers of a paddle, this brush gives it all. 
    BlueWave™ NanoIonic™ Conditioning Brush
  • GoldPro Styling Iron
    $129.00
    $129.00
    Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.
    GoldPro Styling Iron
  • Universal Diffuser - Black
    $30.00
    $30.00
    Customizable airflow with extended fingers, for more targeted reach to scalp.
  • GoldPro Curling Iron
    $99.00
    $99.00
    Bio Ionic is the professional’s choice for styling tools. The new and improved Gold Pro range employs Moisturizing Heat technology, allowing your hair to remain conditioned as you style.
    GoldPro Curling Iron
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