More To Love, With New Improvements

OLD 10X™ STYLER vs. NEW 10X™ STYLER

Fast results. Ion-powered shine. Flawless style, built to last.

Precision in every pass. Speed in every style.

Key Features

Rapid Ramp-Up

60-second ramp-up time to 400°F so you can style quickly and efficiently without wasting time.

FAQs

Silicone Speed Strips

No

Yes

No

Ceramic Mineral Complex

No

No

Yes

BioCeramic MCH Heater

Yes

Yes

No

Far Infrared Heat

No

No

No

Sonic Vibration

Yes

No

No

Adjustable Heat

Yes

Yes

Yes

Swivel Cord

Yes

Yes

Yes

Automatic Shut-Off

1 hour

1 hour

1 hour

Wattage Rating

50W

45W

54W

Temperature

Up to 450°F

Up to 450°F

Up to 430°F

Weight (without cord)

8.73oz

8.63oz

9.95oz

Cord Length

9ft

9ft

9ft

Universal Voltage

Yes

Yes

Yes

Overall rating: 4.587786 / 5 from 393 reviews.

AI Generated Review Summary

The 10X™ Styling Iron offers a unique curved design and sonic vibrating plates to minimize friction and enhance shine, reducing frizz by up to 50%. However, opinions on the hair product vary, with some finding it smooth and silky while others feel it requires more effort.

Summary topics

  • plates (10%): A small number of customers remarked that the plates do not touch and do not glide upon closing.
  • hair (15%): Opinions vary on the hair product, with some finding it smooth and silky, while others feel it requires a lot of effort.

Review topics: [size, smell, results, price, weight, quality, feels, works, design, value, packaging, shipping, look, hair, style, use, maintenance, material, shape, difference, power, touch, gift, iron, length, speed, smooth, heats, condition, outcome].

Review highlights

  • "Hair feels smooth and silky."VALENTINA C.
  • "The best flat iron I have experienced that works on thick coarse hair."Lynn J.
  • "Very good quality will recommend to my friends"Geneva T.

Reviews

Good choice, great for travel

"I like how this iron is light weight, after straightening my hair for more than an hour my arm does not feel tired because of the weight. Its a bit annoying when my hand accidentaly turns off the iron by touching the button. Ive travelled to lots of different countries with different voltages and ive had no problem using it."

Emilia L. (4/5)

Great product

"The hair straightener works so well and the customer care team is amazing! They have a great warranty program which further emphasizes their amazing products and dedicated team!"

Isabelle G. (5/5)

Defective item and horrible customer service

"I spent $283 on this straightener, and it arrived defective. From the moment I turned it on, it displayed an error message and would not work. I immediately sent photos and videos documenting the issue and returned the product the very next day. What followed was some of the worst customer service I've experienced. I requested an overnight return label due to receiving a defective product, but they refused and only provided ground shipping. I repeatedly asked to speak with a manager and was told no. I also requested a replacement, but they refused to send one until they received the defective item—even after I provided proof that it had already been shipped back. Now, three weeks later, I still do not have a replacement. For a company selling premium-priced products, the lack of urgency, accountability, and basic customer care is unacceptable. Receiving a defective product is frustrating enough; being treated this way afterward is beyond tacky. I would not recommend this company based on either the product quality or the customer service experience."

Danielle (1/5)

Change is hard

"For the price I thought I was going to LOVE this more than I loved my T3. I do like the Bioionic and it does work well . We get used to using a product and get comfortable with how it handles. I believe once I am comfortable with the Bioionic styling iron I will love it just as much."

Stephanie C. (3/5)

Worthy

"I was skeptical about investing money into a high end product, but the results of my hair is well worth it!"

Kathlene F. (5/5)

"Esta es la segunda vez que la compro y fue la mejor inversión."

Dinashka (5/5)

Excellent product and excellent customer servi e

"I love this flat iron. Works great, doesn’t fry my hair. I didn’t register it and after 6 months it stopped working. I contacted customer service and they walked me through the registration, then packed it up and shipped it to them. They replaced it immediately! So happy!!"

Jodi A. (5/5)

Lives Up to the 10X Name!!!

"The 10X Styling Iron is the BEST I have ever used. It heats up to the selected temperature extremely fast. It glides smoothly over your hair, requires fewer passes over the hair, and the vibrating plates add absolutely beautiful shine and hydration to your hair. I will be purchasing other products from BIO IONIC!!"

Etta F. (5/5)

On/ Off Button Quit Working

"The flat iron works really great! However I purchased 1 for my mom 2 years ago for personal use so at most used on 1 head of hair every other day for 1. 5-2Yrs & her on/off button broke. I contacted did contact the for the warranty however it has been over a month & I have received no response. I ordered this new one and paid for it. Disappointed in customer service or lack there of."

Felicity (3/5)

"This is my favorite flat iron and it lasts so long!"

Stacie (4/5)

Q&A