Professional Expertise, Everyday Empowerment
At Bio Ionic:
- We combine expert craftsmanship and innovative tools to guide consumers to achieve salon-quality results at home.
- We prioritize hair health using our Ion Generating Mineral Complex.
- We build confidence by equipping customers with the tools and expertise to achieve their best style

Shop by Category
Our Best Sellers
What the press is saying
“In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious.”
Featured Product: SMART-X™ High Efficiency Dryer + Diffuser
“Those with long hair should eagerly consider this iron which features a barrel two inches longer than traditional models. What’s more,the design can facilitate styling the back of your head too.”
Featured Product: Long Barrel Curling Iron
The Science behind the Shine ®
We believe that exceptional styling can co-exist with healthy-looking hair. Our Bio Ionic Moisturizing Heat® Philosophy is designed to help balance flawless styles with healthy-looking, long-term hair results.
Natural negative ions break down water clusters into tiny water molecules.
Micronized water molecules penetrate hair deeper and faster for extreme hydration.
Hair is left shiny and moisturized.