Hair confidence found here

Where performance meets healthy-looking hair you can see—feel.

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Professional Expertise, Everyday Empowerment

At Bio Ionic:

We combine expert craftsmanship and innovative tools to guide consumers to achieve salon-quality results at home.
We prioritize hair health using our Ion Generating Mineral Complex.
We build confidence by equipping customers with the tools and expertise to achieve their best style

Our Best Sellers

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Long Barrel Curling Iron

$149

2" longer than average award-winning long-barrel curling irons pair extended length barrels that provide added styling reach.
SIZE GUIDE:
.75" = Create gorgeous spirals and tight curls with lasting bounce, adding spring and volume to straight or wavy hair
1" = Perfect for uniform curls, this versatile barrel delivers classic or modern styles with a strong C-shape for defined, medium-sized...

Best Seller

2” longer than average for effortless curling
Multiple Sizes, to Curl On Your Terms

10X® Styling Iron

$239

A highly versatile, quick-styling iron, uniquely designed with sonic vibrating plates for pristine-meets-polished styles in less time.
DETAILS:
This revolutionary styling iron is equipped with sonic vibrating plates that style hair in less than 10 minutes. Bio Ionic Moisturizing Heat™ Technology conditions hair as you style, sealing in moisture and smoothing the cuticle, for softer, healthier-looking strands. A rounded barrel...

Best Seller

Highly versatile, quick-styling iron
Sonic Vibrating Plates increases surface contact while styling, smoothing, and polishing

10X® UltraLight Speed Dryer

$299

A lightweight, high-heat hair dryer with a high-performance motor, designed to transform textures into smooth blowouts—fast.
DETAILS:
This hairdryer holds a lot of power in less than 1 pound. The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. Infusing moisture into...

Best Seller

50% more powerful than an average dryer, using 75% less energy
High Shine, High Performance

SMART-X™ High Efficiency Dryer + Diffuser

$329

An extremely lightweight, high-efficiency dryer that dries hair 75% faster* with more air pressure and less heat—for healthier, more manageable results.
DETAILS:
The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry. Advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your...

SMART-X™ High Efficiency Dryer + Diffuser

Best Seller

Dries hair 75% faster* for quick styling
Lightweight for a convenient, on-the-go tool

Long Barrel Curling Iron Jade Dream

$149

For a limited time, receive a free brush with purchase of a Jade Dream Long Barrel. Free gift will be automatically added to your order

New Color Way. Same cutting-edge performance for flawless, long-lasting radiant curls. The limited-edtion Jade Dream Limited Edition Long Barrels in 1″ and 1.25″, now in a timeless pastel green.

*This item is excluded...

Free Brush With Purchase

2” longer than average for effortless curling
Multiple Sizes, to Curl On Your Terms

OnePass® Styling Iron

$199

The high-performance OnePass® Styling Iron featuring advanced ceramic plates with silicon speed strips for quick, one pass, smooth, straight styles—sans pulling, snagging, breakage.
DETAILS:
Designed to provide smooth results in one simple pass and enhanced with silicone strips for faster straightening and minimum snagging, the OnePass® Styling Iron is a best-in-class styling tool that works well on all hair types....

Best Seller

Smooth results in one simple pass
The Silicone Speed Strips deliver faster straightening and minimum snagging

GoldPro Styling Iron

$129

The GoldPro Styling Iron: a dependable, professional-grade tool that delivers consistent performance for soft, healthy-looking hair—no fuss, just results.
DETAILS:
The GoldPro Styling Iron is the go-to styler for all levels. From beginner to expert, this reliable heating tool utilizes Bio's Proprietary Ion Generating Mineral Complex, a blend of natural minerals infused directly into our tools to emit a consistent...

Best Seller

Pro-grade styling with 40% longer plates*
Go-to styler for all levels

Graphene MX® Thermal Styling Brush

From

$39

The vented barrel allows you to style faster, while the Graphene MX® prevents against frizz. Hair is left smoother and healthier. DETAILS:
When used in combination with a dryer, this brush delivers moisturizing heat boosted by Graphene, the ultimate heat conductor, infused into the barrel. The vented barrel allows you to style faster, while the GrapheneMX prevents against frizz. Hair...

Best Seller

Graphene MX® infused brushes condition hair while you dry to protect against damage and breakage
Gentle styling, even on brittle or thinning hair

Graphene MX® Long Barrel Curling Iron 1.25”

$159

A high-performance curling iron that performs at even the lowest temperature. Graphene (best conductor of heat) with Bio Ionic technology delivers gentle moisturizing heat for smooth conditioned curls, with lasting results at even the lowest temperature for all hair types.
DETAILS:
Achieve professional-quality results with Bio Ionic’s Graphene long barrel curling iron. Infused with our Ion Generating Mineral Complex and...

Graphene MX® Long Barrel Curling Iron 1.25”

Best Seller

Infused with our Bio Ionic Ion Generating Mineral Complex to help safeguard hair’s moisture
Graphene MX™ infused extended barrel for all hair lengths

BlueWave™ NanoIonic™ Conditioning Brush

From

$33

The shaping capabilities of a round brush with the smoothing powers of a paddle, this brush gives it all. Offered in 4 different sizes.
DETAILS:
Uniquely crimped bristles provide added tension, allowing you to get right down to the root and style all the way to the tip of the hair. Use the flat side to smooth and the rounded...

Best Seller

Dual purpose square-round barrel for volumizing and styling
Wave-shaped bristles lock into hair, creating greater tension for faster drying

What the press is saying

“In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious.”

Featured Product: SMART-X™ High Efficiency Dryer + Diffuser

The Science behind the Shine ^®

We believe that exceptional styling can co-exist with healthy-looking hair. Our Bio Ionic Moisturizing Heat® Philosophy is designed to help balance flawless styles with healthy-looking, long-term hair results.

Natural negative ions break down water clusters into tiny water molecules.

Our Tools in Action

Shop by Style

90's Blowout

Big, bouncy volume & curls

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Textured Waves

Effortless, lived-in waves

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Smooth & Sleek Press

High-shine, silky styling

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Hear it From Them

1/4

"As a professional hairstylist these are my favorite tools to use! No pulling on the hair and they hold a curl great. The quality is unmatched."

Megan L.

"All I have to say is that this hair dryer is MAGICAL!!! After I get my hair cut and colored, I can never recreate the style my amazing stylist gives me. But this hairdryer has made it possible! It also dries my hair in record time! I LOVE IT!"

Stacey P.

See All Reviews

Hair confidence found here

30% Off 10X® Styling Iron & UltraLight Speed Dryer

Meet the Jade Dream Limited Edition Long Barrels

Professional Expertise, Everyday Empowerment

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Our Best Sellers

“In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious.”

“Those with long hair should eagerly consider this iron which features a barrel two inches longer than traditional models. What’s more,the design can facilitate styling the back of your head too.”

The Science behind the Shine ^®

Our Tools in Action

Shop by Style

Hear it From Them

Our Community

Build your routine

Hair confidence found here

Professional Expertise, Everyday Empowerment

Shop by Category

Our Best Sellers

“In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious.”

“Those with long hair should eagerly consider this iron which features a barrel two inches longer than traditional models. What’s more,the design can facilitate styling the back of your head too.”

The Science behind the Shine ®

Our Tools in Action

Shop by Style

Hear it From Them

Our Community

The Science behind the Shine ^®