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Build your routine

Long Barrel Curling Iron Size: 1.5-inch
Long Barrel Curling Iron $163
2" longer than average award-winning long-barrel curling irons pair extended length barrels that provide added styling reach.
SIZE GUIDE:
.75" = Create gorgeous spirals and tight curls with lasting bounce, adding spring and volume to straight or wavy hair
1" = Perfect for uniform curls, this versatile barrel delivers classic...
Black hair straightener with digital display on a white background
10X™ Styling Iron $262
An enhanced smoothing experience starts here—with the 10X™ Styler. Designed to style from root to tip, its curved shape and sonic vibrating plates deliver sleek, glass-like styles or soft, polished waves with up to 50% less frizz and 50% more shine.*
DETAILS:
It’s time to elevate your styling routine—in less...
Bio Ionic 10X UltraLight Dryer on transparent background
10X™ UltraLight Speed Dryer $326
Level up your blowout routine with the lightweight, high‑performance 10X™ Dryer. Powered by Bio Ionic’s Ion Generating Mineral Complex, it locks in moisture for smooth, conditioned, salon‑worthy styles in less time.
DETAILS:
Experience next‑level drying and styling with the 10X™ Dryer. Its high‑efficiency brushless motor delivers powerful, consistent airflow in...
Bio Ionic's Smart-X High Efficiency Dryer on transparent background
SMART-X™ High Efficiency Dryer + Diffuser $359
An extremely lightweight, high-efficiency dryer that dries hair fast, with more air pressure and less heat—for healthier, more manageable results.
DETAILS:
The SMART-X™ High Efficiency Dryer dries hair fast, using more air pressure and less heat for an overall healthier dry. Advanced smart features including 3 speed and 3 heat...
OnePass Styling Iron Size: 1-inch
OnePass® Styling Iron $217
Designed with patented silicone speed strips and advanced ceramic plates, OnePass® Styling Iron smooths hair faster with less friction—so you spend less time styling and more time showing off sleek, polished results.
DETAILS:
The OnePass® Styling Iron was designed for speed, simplicity, and sleek results. For everyday smoothing or quick...
Bio Ionic's GoldPro Speed Dryer on transparent background
GoldPro Speed Dryer $147
A durable, no-frills hair dryer delivering fast, consistent performance for healthy-looking results on all hair types.
DETAILS:
The GoldPro Speed Dryer is a reliable, everyday essential designed for durability and consistent performance. Built with professional-grade functionality and a straightforward design, it delivers fast-drying results without overcomplicating your routine.
Engineered to...