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Summer Styling Sale

The tools built for summer heat. Use code MUSTHAVE.

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Long Barrel Curling Iron
$163
2" longer than average award-winning long-barrel curling irons pair extended length barrels that provide added styling reach.
SIZE GUIDE:
.75" = Create gorgeous spirals and tight curls with lasting bounce, adding spring and volume to straight or wavy hair
1" = Perfect for uniform curls, this versatile barrel delivers classic or modern styles with a strong C-shape for defined, medium-sized...
Size: 1.5-inch
Best Seller
  • 2” longer than average for effortless curling
  • Multiple Sizes, to Curl On Your Terms
10X™ Styling Iron
$262
An enhanced smoothing experience starts here—with the 10X™ Styler. Designed to style from root to tip, its curved shape and sonic vibrating plates deliver sleek, glass-like styles or soft, polished waves with up to 50% less frizz and 50% more shine.*
DETAILS:
It’s time to elevate your styling routine—in less time—with the 10X™ Styler. Its unique curved design and sonic...
Black hair straightener with digital display on a white background
Best Seller
  • Get sleek in less time
  • Unique curved design to effortlessly glide through hair
10X™ UltraLight Speed Dryer
$326
Level up your blowout routine with the lightweight, high‑performance 10X™ Dryer. Powered by Bio Ionic’s Ion Generating Mineral Complex, it locks in moisture for smooth, conditioned, salon‑worthy styles in less time.
DETAILS:
Experience next‑level drying and styling with the 10X™ Dryer. Its high‑efficiency brushless motor delivers powerful, consistent airflow in an ergonomic, lightweight design. Six customizable heat and speed settings...
Bio Ionic 10X UltraLight Dryer on transparent background
Best Seller
  • More power, less time
  • Smooth, Frizz-Free Blowouts
SMART-X™ High Efficiency Dryer + Diffuser
$359
An extremely lightweight, high-efficiency dryer that dries hair fast, with more air pressure and less heat—for healthier, more manageable results.
DETAILS:
The SMART-X™ High Efficiency Dryer dries hair fast, using more air pressure and less heat for an overall healthier dry. Advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your styling experience....
Bio Ionic's Smart-X High Efficiency Dryer on transparent background
Best Seller
  • Dries hair fast for quick styling
  • Lightweight for a convenient, on-the-go tool
OnePass® Styling Iron
$217
Designed with patented silicone speed strips and advanced ceramic plates, OnePass® Styling Iron smooths hair faster with less friction—so you spend less time styling and more time showing off sleek, polished results.
DETAILS:
The OnePass® Styling Iron was designed for speed, simplicity, and sleek results. For everyday smoothing or quick touch-ups, this tool straightens in fewer passes and cuts down...
OnePass Styling Iron | Size: 1-inch
Best Seller
  • Smooth results in one simple pass
  • The Silicone Speed Strips deliver faster straightening and minimum snagging
GoldPro Speed Dryer
$147
A durable, no-frills hair dryer delivering fast, consistent performance for healthy-looking results on all hair types.
DETAILS:
The GoldPro Speed Dryer is a reliable, everyday essential designed for durability and consistent performance. Built with professional-grade functionality and a straightforward design, it delivers fast-drying results without overcomplicating your routine.
Engineered to support efficient styling across all hair types, GoldPro focuses on...
Bio Ionic's GoldPro Speed Dryer on transparent background
Best Seller
  • The 1875W professional motor cuts drying time for shiny results in less time*. (vs naturally dried hair)
  • Everyday Durability for Healthy-looking Hair with No Frills, Just Results
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One Tool. Endless Curls.

Pro-Level Versatility at Your Fingertips

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90's Blowout

Big, bouncy volume & curls

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Textured Waves

Effortless, lived-in waves

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Smooth & Sleek Press

High-shine, silky styling

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What the press is saying

“In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious.”

Featured Product: SMART-X™ High Efficiency Dryer + Diffuser

The Science behind the Shine ®

We believe that exceptional styling can co-exist with healthy-looking hair. Our Bio Ionic Moisturizing Heat® Philosophy is designed to help balance flawless styles with healthy-looking, long-term hair results.

Natural negative ions break down water clusters into tiny water molecules.

Hear it From Them

"As a professional hairstylist these are my favorite tools to use! No pulling on the hair and they hold a curl great. The quality is unmatched."

Megan L.

"All I have to say is that this hair dryer is MAGICAL!!! After I get my hair cut and colored, I can never recreate the style my amazing stylist gives me. But this hairdryer has made it possible! It also dries my hair in record time! I LOVE IT!"

Stacey P.

"I absolutely love this flat iron. I have so much fun playing with it and trying new hairstyles. I highly recommend it! So thankful to find a flat iron that is so versatile!"

Sabrina L.

"My hair has never been so smooth. I am very happy I purchased a Bio Ionic Long Barrel Curling Iron. Worth every penny!"

Michele W.
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