In cooperation with the U.S. CPSC, Bio Ionic is voluntarily recalling select Long Barrel Curling Irons. Click to learn more

10X FLASH SALE ENDS IN
35% Off the 10X™ Collection

TODAY ONLY

Get smoother, shinier, healthier-looking hair—faster.

Use Code: POWEROF10

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Give the gift of great hair

The Holiday Gift Guide

Where professional performance meets holiday-worthy gifting for every wishlist.

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Professional Expertise, Everyday Empowerment

At Bio Ionic:

  • We combine expert craftsmanship and innovative tools to guide consumers to achieve salon-quality results at home.
  • We prioritize hair health using our Ion Generating Mineral Complex.
  • We build confidence by equipping customers with the tools and expertise to achieve their best style

The New 10X™ Dryer: More To Love, With New Improvements

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Our Best Sellers

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Long Barrel Curling Iron
4.6
$163 $163
2" longer than average award-winning long-barrel curling irons pair extended length barrels that provide added styling reach.
SIZE GUIDE:
.75" = Create gorgeous spirals and tight curls with lasting bounce, adding spring and volume to straight or wavy hair
1" = Perfect for uniform curls, this versatile barrel delivers classic or modern styles with a strong C-shape for defined, medium-sized...
Size: 1.5-inch
Best Seller
  • 2” longer than average for effortless curling
  • Multiple Sizes, to Curl On Your Terms
10X™ Styling Iron
4.2
$262
An enhanced smoothing experience starts here—with the 10X™ Styler. Designed to style from root to tip, its curved shape and sonic vibrating plates deliver sleek, glass-like styles or soft, polished waves with up to 50% less frizz and 50% more shine.*
DETAILS:
It’s time to elevate your styling routine—in less time—with the 10X™ Styler. Its unique curved design and sonic...
10X™ Styling Iron
Best Seller
New & Improved
  • Get sleek in less time
  • Unique curved design to effortlessly glide through hair
10X™ UltraLight Speed Dryer
4.6
$326
Level up your blowout routine with the lightweight, high‑performance 10X™ Dryer. Powered by Bio Ionic’s Ion Generating Mineral Complex, it locks in moisture for smooth, conditioned, salon‑worthy styles in less time.
DETAILS:
Experience next‑level drying and styling with the 10X™ Dryer. Its high‑efficiency brushless motor delivers powerful, consistent airflow in an ergonomic, lightweight design. Six customizable heat and speed settings...
10X™ UltraLight Speed Dryer
Best Seller
New & Improved
  • More power, less time
  • Smooth, Frizz-Free Blowouts
SMART-X™ High Efficiency Dryer + Diffuser
4.1
$359
An extremely lightweight, high-efficiency dryer that dries hair 75% faster* with more air pressure and less heat—for healthier, more manageable results.
DETAILS:
The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry. Advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your...
SMART-X™ High Efficiency Dryer + Diffuser
Best Seller
  • Dries hair 75% faster* for quick styling
  • Lightweight for a convenient, on-the-go tool
OnePass® Styling Iron
4.2
$217
The high-performance OnePass® Styling Iron featuring advanced ceramic plates with silicon speed strips for quick, one pass, smooth, straight styles—sans pulling, snagging, breakage. 
DETAILS:
Designed to provide smooth results in one simple pass and enhanced with silicone strips for faster straightening and minimum snagging, the OnePass® Styling Iron is a best-in-class styling tool that works well on all hair types....
Size: 1-inch
Best Seller
  • Smooth results in one simple pass
  • The Silicone Speed Strips deliver faster straightening and minimum snagging
Graphene MX® Long Barrel Curling Iron 1.25”
4.3
$175
A high-performance curling iron that performs at even the lowest temperature. Graphene (best conductor of heat) with Bio Ionic technology delivers gentle moisturizing heat for smooth conditioned curls, with lasting results at even the lowest temperature for all hair types.
DETAILS:
Achieve professional-quality results with Bio Ionic’s Graphene long barrel curling iron. Infused with our Ion Generating Mineral Complex and...
Graphene MX® Long Barrel Curling Iron 1.25”
Best Seller
  • Infused with our Bio Ionic Ion Generating Mineral Complex to help safeguard hair’s moisture
  • Graphene MX™ infused extended barrel for all hair lengths
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What the press is saying

“In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious.”

Featured Product: SMART-X™ High Efficiency Dryer + Diffuser

The Science behind the Shine ®

We believe that exceptional styling can co-exist with healthy-looking hair. Our Bio Ionic Moisturizing Heat® Philosophy is designed to help balance flawless styles with healthy-looking, long-term hair results.

Natural negative ions break down water clusters into tiny water molecules.

Our Tools in Action

Shop by Style

90's Blowout

Big, bouncy volume & curls

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Textured Waves

Effortless, lived-in waves

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Smooth & Sleek Press

High-shine, silky styling

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Hear it From Them

"As a professional hairstylist these are my favorite tools to use! No pulling on the hair and they hold a curl great. The quality is unmatched."

Megan L.

"All I have to say is that this hair dryer is MAGICAL!!! After I get my hair cut and colored, I can never recreate the style my amazing stylist gives me. But this hairdryer has made it possible! It also dries my hair in record time! I LOVE IT!"

Stacey P.

"I absolutely love this flat iron. I have so much fun playing with it and trying new hairstyles. I highly recommend it! So thankful to find a flat iron that is so versatile!"

Sabrina L.

"My hair has never been so smooth. I am very happy I purchased a Bio Ionic Long Barrel Curling Iron. Worth every penny!"

Michele W.
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Our Community

In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Bio Ionic is voluntarily recalling select Long Barrel Curling Irons. Click here to learn more.