EARLY BLACK FRIDAY SALE

Save 40% Off Sitewide

Use Code: HOLIDAYFRENZY (Excludes the Serene Soul Collection)
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Best Sellers

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  • 10X® UltraLight Speed Dryer
    $299.00
    $299.00
    The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. 
  • Long Barrel Curling Iron
    $149.00
    $149.00
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.
    Long Barrel Curling Iron
  • 10X® Styling Iron
    $239.00
    $239.00
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
  • 10X® UltraLight Speed Dryer
    $299.00
    $299.00
    The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutes—all while using 75% less energy. 
  • Long Barrel Curling Iron
    $149.00
    $149.00
    The extended length barrel quickly creates loose, modern curls and waves and makes it easier to style long hair, or style the back sections on shorter styles.
    Long Barrel Curling Iron
  • 10X® Styling Iron
    $239.00
    $239.00
    This revolutionary styling iron is equipped with sonic vibrating plates infused with Volcanic MX that style hair in less than 10 minutes.
Bio Ionic Moisturizing Heat® Technology

The Healthiest Way to Style Your Hair

Our nourishing Bio Ionic Moisturizing Heat® Technology has revolutionized heat styling by conditioning as you style, for visibly smoother, shinier hair.

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“In testing against the brand’s undisclosed leading competitor, the blow-dryer dried hair 75% faster, and as busy mom, every minute is precious. "

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“Yet another genius design for accomplishing multiple
heat-induced styles, the Bio Ionic 3-in-ONE Styling Iron lets you curl or straighten your hair without a fuss.”

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“Those with long hair should eagerly consider this iron which features a barrel two inches longer than traditional models. What’s more,
the design can facilitate styling the back of your head too.”

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Watch and Shop

Check out these videos to see our tools in action.

Explore our Technology

Explore our Technology

Nanolonic®

Deep Conditioning for Soft, Smooth Styles

Volcanic

High Performance = High Polish

Graphene MX®

The Healthiest Way to Style Your Hair

GoldPro

Pro Performance and Healthier Styles

BioIonic

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